You Know Your Product.
I Know the Dealership.
Bridge the Gap Between What You Sell and How Dealerships Actually Buy
Automotive vendor consulting built around nearly 50 years of experience across dealerships, vendors, aftermarket and retail. Bring me the sales challenge and we will look at it from a 360-degree automotive perspective.
Selling to Dealerships Is Different
Knowing your product is important. However, product knowledge alone does not explain how a dealership evaluates a vendor, where resistance comes from or why a promising demo sometimes leads to silence.
Dealers hear pitches constantly. The vendors who stand out understand the dealership’s business, ask better questions and connect their solution to problems the dealer is actually trying to solve.
Stop Leading With Vendor Speak
You can spend weeks, months or even years earning the opportunity to present your solution. Then you deliver what feels like a great demo, send the contract and hear nothing. The answer may not be another follow-up. It may be changing the conversation.
Know your business, but more importantly, know theirs. Lead with an issue the dealership is actually experiencing and demonstrate that you understand the problem before you start talking about your solution.
Nearly 50 Years. A 360° View of the Automotive Business.
My experience spans dealership operations, the vendor community, aftermarket and retail. I have not experienced this business from only one side of the table.
That perspective allows me to understand the challenges vendors face while also recognizing how their message, product and sales approach may be received inside a dealership.
What Happened When a Vendor CEO Brought Me In
John Ellis, Founder and CEO of Agile Auto, asked me to spend time directly with his sales team. We worked on discovery, stronger questions, customer needs and more effective dealership conversations.
“The difference has been immediate.”
John reports that his team became more confident, began asking better questions and built stronger customer relationships following the coaching.
John Ellis
Founder & CEO, Agile Auto
Bring Me the Challenge
This is not a canned presentation. Bring the issue your company or team is wrestling with and we will spend the hour focused on it.
Your Session Can Focus On:
Nearly 50 Years.
A 360° View of the Automotive Business.
My perspective comes from nearly five decades across the automotive industry, including dealership operations, the vendor community, aftermarket and retail. I have not experienced this business from just one side of the table.
That 360-degree perspective gives me insight into the challenges vendors face while also understanding how products, services and sales approaches are received inside the dealership.
The objective is not to teach your team another sales script. It is to bring a broader automotive perspective to the conversation, identify where opportunities may be getting lost and strengthen the connection between what your company provides and what the dealership actually needs.
60-Minute Vendor Strategy Session
One-on-one or bring your team.
Come prepared with the issue you want to address. We will focus the session on your company, your people and the dealership conversations that matter most.
Buy Your Vendor Strategy Session
One-time payment. After purchase, we will coordinate the date and time for your session.
Looking to Reach More Dealerships?
DealerVendorMatch also gives automotive vendors a place to present their products and services to dealership professionals researching solutions on their own terms.
