LPJM Solutions, LLC
Build the Audience. Strengthen the Reputation. Create More Opportunities.
LPJM Solutions is a digital marketing, research, branding and fulfillment
agency focused on building audiences, strengthening online authority and
using modern marketing technology to generate business opportunities.
For automotive dealerships, LPJM’s capabilities can support reputation,
email marketing, social media, audience development, content, retargeting
and AI-powered digital marketing strategies.
Learn More About LPJM Solutions
LPJM approaches digital marketing by combining audience development,
engagement, reputation and measurable marketing activity rather than
treating each channel as an isolated tactic.
What Does LPJM Solutions Do?
LPJM Solutions works with businesses on digital marketing strategies
designed to increase visibility, build audiences, strengthen reputation
and create new customer opportunities.
Its capabilities include email marketing, social media, retargeting,
reputation marketing, content development, video, landing pages,
automation and AI-powered marketing tools and strategies.
LPJM is not exclusively an automotive marketing company. Its services
span multiple industries, with applicable strategies that automotive
dealerships can evaluate for customer acquisition, reputation and
digital visibility.
Lead With Value
LPJM’s philosophy centers on creating value first and building lasting
business relationships rather than treating marketing as a series of
one-time transactions.
Love What You Do
LPJM emphasizes passion for its work and the value its team can create
for clients and business partners.
Client Loyalty
Loyalty to clients and staff is presented as a central part of the
company’s operating philosophy.
Build Relationships
LPJM emphasizes developing long-term relationships rather than viewing
clients solely through individual campaigns or projects.
Where LPJM Solutions May Fit a Dealership
Dealerships generate enormous amounts of customer, audience and reputation
data. The challenge is turning those assets into meaningful marketing
activity.
Weak Online Reputation
Reviews and reputation influence whether prospective customers choose
to engage with a dealership. LPJM provides tools and strategies around
building and marketing a stronger online reputation.
Underused Customer Lists
Dealership databases can contain years of customer relationships.
Email and audience marketing can create additional opportunities from
customers the dealership already knows.
Inconsistent Social Media
Dealerships frequently struggle to maintain consistent, relevant social
content. LPJM provides social-media creation, automation and marketing
capabilities.
Website Visitors Who Never Convert
Retargeting and pixel-based audience strategies can provide additional
opportunities to remain visible to people who interacted with dealership
digital properties.
Limited Content Production
Modern search, social and AI visibility increasingly depend on useful,
consistent content. LPJM provides content, blog, video and authority
marketing capabilities.
Keeping Up With AI Marketing
AI is rapidly changing content creation, search behavior, social media
and customer acquisition. LPJM increasingly incorporates AI tools and
strategies into its marketing approach.
Build and Market the Assets Your Business Already Owns
A longstanding part of LPJM’s philosophy is that businesses should actively
build and market their own digital audiences rather than depending entirely
on outside platforms for customer access.
Email Lists
Build and engage first-party email audiences through automated campaigns,
offers, educational content and ongoing communication.
Social Media Audiences
Develop and engage social audiences with content, offers and automated
publishing strategies designed to keep the business visible.
Pixel & Retargeting Audiences
Create digital audiences from website and campaign activity that can be
used for additional targeted marketing and retargeting.
Five-Star Reputation
Build, manage and market positive customer reputation as an asset that
can influence future purchase decisions.
A Structured Approach to Digital Marketing
LPJM organizes its marketing philosophy around what it calls the BESTT
Method, creating a continuous cycle from audience creation through
conversion and performance measurement.
Build the audience
Create interaction
Generate opportunities
Measure everything
LPJM Solutions Services
AI Marketing Tools & Strategy
LPJM incorporates AI into content, social media, reputation response,
marketing automation and other digital-growth strategies.
Reputation Marketing
Build and market positive customer reviews and reputation rather than
simply monitoring what customers say online.
Email Automation
Create automated email campaigns designed to maintain communication and
move audiences toward additional engagement.
Social Media Marketing
Content creation, automated posting, audience development and social
offers can support a more consistent presence.
Retargeting & Pixel Marketing
Build audiences from digital activity and use those audiences for
additional marketing opportunities.
Content & Blogging
Create educational and authority-oriented content designed to increase
visibility across search, social and emerging AI discovery channels.
Video & Creative Content
LPJM identifies video production, graphic advertising and other creative
assets among its digital marketing capabilities.
Landing Pages & Funnels
Campaign-specific landing pages and funnel strategies can connect traffic
and audience activity to defined business offers.
AI, Authority & the Changing Search Landscape
LPJM’s current content increasingly focuses on how AI is changing the way
businesses are discovered and how companies can establish authority across
search engines, social platforms and AI-driven discovery.
Authority Marketing
Build a stronger body of useful content and digital signals around the
business and its expertise.
E-E-A-T
LPJM’s recent educational content addresses experience, expertise,
authoritativeness and trust as increasingly important components of
digital visibility.
AI Discovery
The company is increasingly focused on visibility as consumers use AI
platforms alongside traditional search engines to research businesses,
products and services.
Michael J. Larkin
Michael Larkin is the founder of LPJM Solutions and has spent decades
working in digital marketing, reputation, audience development and
business-growth strategies.
LPJM identifies its roots as dating to 1998, while Larkin remains active
in the business and regularly publishes educational content about AI,
digital marketing, reputation, authority and lead generation.
His current professional presence includes a substantial LinkedIn audience
where he publishes and discusses emerging marketing strategies and
technology.
Dealerships That May Want to Evaluate LPJM
Frequently Asked Questions About LPJM Solutions
What does LPJM Solutions do?
LPJM Solutions is a digital marketing, research, branding and fulfillment
agency providing services that include AI marketing, reputation marketing,
email automation, social media, retargeting, content, video, landing pages
and audience-development strategies.
Is LPJM Solutions exclusively an automotive marketing company?
No. LPJM serves multiple industries. Automotive dealerships may evaluate
its digital marketing, reputation, AI, audience and lead-generation
capabilities for dealership applications.
What is LPJM’s BESTT Method?
BESTT stands for Build, Engage, Sell, Test and Track Everything. It is
LPJM’s framework for developing audiences, engaging them, creating sales
opportunities and continually measuring marketing performance.
Does LPJM provide reputation marketing?
Yes. Reputation has been a longstanding part of LPJM’s offering, including
strategies around generating, managing and marketing positive customer
reviews.
Does LPJM provide AI marketing services?
Yes. LPJM’s current positioning includes AI-powered tools and strategies
for areas such as social media, reputation response, content and digital
marketing.
Does LPJM provide social media marketing?
Yes. Social media content, automated posting, social offers and audience
development are among the company’s listed capabilities.
Can LPJM work with a dealership’s email database?
Email-list development and automated email campaigns are longstanding
components of LPJM’s digital-asset strategy.
Does LPJM provide content marketing?
Yes. LPJM identifies blogging, video, graphics, landing pages and other
content-related services among its current capabilities.
Who founded LPJM Solutions?
LPJM Solutions was founded by Michael J. Larkin, who continues to lead
the company and publish on digital marketing, AI, reputation and
authority-building topics.
How long has LPJM Solutions been in business?
LPJM’s current company information identifies the business as founded
in 1998.
Connect With LPJM Solutions
Interested in discussing digital marketing, AI, reputation or audience
development? Contact LPJM Solutions directly.
Michael J. Larkin
LPJM Solutions, LLC
Founder
Phone:
571-269-6328
Location:
West Hartford, Connecticut
LPJM Solutions Online
Follow LPJM Solutions and Michael Larkin for digital marketing, AI,
reputation and business-growth content.
Continue Your Automotive Vendor Research
Explore additional automotive marketing, reputation and technology
providers and learn what dealerships should consider when evaluating
vendor relationships.
Researched & reviewed by DealerVendorMatch
Curated by automotive industry veteran
Paul Meijer
using DealerVendorMatch resources and current information published by
LPJM Solutions and Michael Larkin.
Vendor information is provided for dealership research purposes and is
based on DealerVendorMatch content and publicly available information.
Services, technology, AI capabilities, marketing programs and availability
may change. Dealerships should verify current capabilities, pricing,
platform requirements and program terms directly with LPJM Solutions
before engaging services.
